Collar-display device



Patented Apr. 26, 1927.

narran' sra'ras oHARLEs n; coNNoLLY,

masia or TROY, NEW YoRK,'Ass1G1\Ton To CLUETT, PEABODY, a co.'7

' INC., 0F TROY, NEW YORK, A CORPORATION OF NEW YORK COLLAR-DISPLAYDEVICE.

Application inear september 4, 192.5. Vserial No, 54,4541? In displayingstyles of mens collars it has` been customary to provide glass casescon,- taining a sample of each style. This practice involvesconsiderable expense in providing cases and sample'collars and thecasesy occupy valuable Space. Furthermore, anaccurate conception of howa collar will" appear in use can not be conveyed by displaying a collarwithout a tie, but to demonstrate to the customer quickly and clearlyhow a tie will set on the collar, how high the collar appears with thetie in place, etc., it is necessaryto apply ties tothe collars. Thismethod of display is so tedious that it is rarely practiced in a retailshop with'the consequencethat customers are slow in making selectionsand many orders are returnedfor exchange. y

Ithas beenv proposed'to employ printed pictures of collars and ties fordemonstration purposes but such pictures, while suitable for caradvertisements to be viewed at a distance, are not adapted to take. theplace of real collars and ties for demonstration in retail shops for thereason that they obviously are prints and do not create the imression ofthe real articles.

bjects of the present invention are to provide, in lieu of realassemblages of col-- lars and ties, a substitute display which createsan optical illusion of the genuine articles even at comparatively shortrange, which is inexpensive and compact, and which may readily bealtered as styles change.

According to this invention a replica ofy a collar and tie ensemble isembossed in a black or other dark area and the dark area is whollyframed by a light card, thereby to produce the optical illusion of awindow lin viding slits at margins of the dark area so that light mayshine through the card around the edges of the dark area. Consequently Ipreferably form the dark area and embossed replica on a separate smallercard which is mounted in slots in the largerl light card with itsexposed face convex and with portions of the vslots uncovered. IVhilethe light slits Amay wholly surround each dark area the effect issubstantially as good if they only extend along each of two oppositesides of thedarlrareaj` Thepr'ovision of the colcard has thefurther-'advantages that it permits the' smaller card top'beimade ofthinner material which may be embossed more realistically and2 alsopermits new styles'to bev substituted for obsolete stylesbyinterchanging'the small inserts. Y 4 l For the purpose of illustration aconcrete embodiment of the invention is illustrated 1n the accompanyingdrawings in which,

F1g. 1 is a front view'fof the display device :v Icigp is asection online 2 2 yof Fig. an y y y Fig. 3 is a section Online y3 3 of Fig. l. Inthe particular embodiment'chosen` for the purpose of illustration A isthe larger permanent' card'which maybe yellow and carry' suitableindicia, 'and BB` are the ."f' -smaller detachable cards which' have'theem# bossed replica of the collar and tie ensembles and which arepreferably dull black. As

shown in Figs.'2 and 3 the embossed collars and ties project forwardlyfrom the plane of the cards B and theirk outlines are rounded in planesperpendicular to the cards; and as shown in Fig. 3 the fold line FF ofthe collar stands out throughout the entire circumference of the collar.The ties are appropriately colored and the embossed collar portions arepreferably made to simulate the weave, stitching and shadows of genuinecollars, partly by printing and partly by minute embossing to representthe interstices be tween woven threads within the outline of each collaras defined by the heavy embossing.

As illustrated in the drawingsthe ends of the cards B are insertedthrough slots C in card A and then bent inwardly, thus detachablysecuring the cards together and causing the cards B t0 bow slightlyin aforward direction as shown in Fig. 2. The slots C are made widerl thanthe thickness of cards B to provide the aforesaid light slits shown atD. The back may be provided with an easel support E having wings Hcreased to swing into parallelism with card A. Y v

A display device constructed as aforesaid presents such a strikingoptical illusion of real collar'and tie ensembles that it serves all thepurposes of actual collar and ties and with a small fraction of the costand space.

lar and tie Vensemble on a smallerdetachable Indeedy the effect is sorealistic that many customers examine the display closely and afterdiscovering that the collars are not real, pass their fingers over' thefront of the dis-` play apparently to convincethemselves that' theeffect is vtruly an illusion.

I claim:

1. A display device comprisingv a light card having spaced slotsextending thereithrough, .anda dark Vcard bridging thespaee y betweenysaid slots aindhaving itsy ends an-` chored in said slots With light`slits at said ends, the exposedl face of' the dark cardbe'- ing Whollyframed bythe light cardand be ing convex and bearing an embossed-replicaof' a collarY and'ltie ensemblawhe'reby the device presentsv the opticalillusion ofV an opening in the lightvcardv and areal" collar and tie inadarkispacefback ofz the opening.

2.1A display device comprising a light card having spaced. slotsextending therethrough, and a/d'ark card bridgingv the'space betweensaid slots and having its ends'anchored in saidslots, the exposed faceof they 'T' dark card being Wholly fra-med by the light card and:bearing an embossed `replica of a collarand tie ensemble, `whereby thedevice presents the optical illusion of` an. opening inthe light-cardand a real collar andtie in a darkspace'b'ack' of the opening..

3. A display device comprising. a light card, and a smaller dark cardmounted' in approximately parallel juxtaposition toy one side of thelight card Withxits exposed iace Wholly framed by the light card, thesmaller card having a replica of a collarv and Atie ensemble embossedWithin the areas of its exposed face, whereby the device presents the`optical illnsioii-y of an opening in the light card, anda real collarand tie in a dark space 4back v0i the opening.

4. A display device coiiiprisiiigL ah light card', a dark areaviithinvthe'contines"of the card and' slightly displaced' from the' plane ofthe front' facegoi'the'card', andfwi'thin the dark area an embossedreplica of a collar rand light card and va real collar and tie iny adark space back ofthe opening.

K Signed by me at'Troy, New7 York, this 25th day of Angust, 1925; l l yCHARLES M; GONNOLLY.

